My Morning, My LOUNIE 2026 SPRING

My Morning, My LOUNIE 2026 SPRING

The arrival of a new season. The beginning of a new day. Somewhere, someone’s positive day is starting today as well. Wrap yourself in LOUNIE’s clothes and welcome a sparkling morning. Because it’s the perfect opportunity to spend the day in your own way.

Soft morning sunlight streams through the window, quietly filling the room. A slightly chilly air still lingers, gently announcing the start of a new day. With a deep breath, she feels the light reaching deep into your heart. Today feels a little lighter than yesterday, as if her true self is beginning to move.

Opening the closet lined with her favorite clothes, she slowly imagines what kind of self she wants to be today in the stillness of the morning. The texture of the fabrics and the way the colors combine subtly reflect her current mood. Standing in front of the mirror, it feels satisfying as the outline of the day gradually takes shape.

Light streaming through the open door gently highlights the texture of the clothes she wears. The moment she picks up her favorite bag, the quiet morning begins to stir, one step at a time.

Returning to the living room after getting ready, the light by the window feels gentler than usual. In the quiet flow of time, a soft breath loosens her mind from within. Settling onto the sofa, she finds herself quietly watching the subtle shimmer of the light.

Slow Moments in
Gentle Sunlight

Blouse ¥26,400

My Morning, My LOUNIE

Opening the door, morning light streams in from the floor up. Listening to the birdsong, she takes a deep breath and fills her chest with the fresh air of the day. With a light step, the cityscape seems to shimmer just a little. Even the weight of her bag in hand feels surprisingly comforting. As the wind brushes her cheeks, a smile naturally spreads across her face. A morning like this quietly sets the tone, coloring the day in her own way.

Photographer_Misuzu Otsuka Videographer_Kota Ishida Stylist_Tomoko Kojima Hair & Make-up_Hiroko Ishikawa [eek]
Model_Chiara [TOKYO REBELS]
Creative Director_Kana Mizoguchi [jeep creative department.]

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